More than merch.
It's a movement.
HBCUs were born from a history of resilience, access, and purpose. Long before the Civil Rights Act of 1964, these institutions created pathways for African American students to learn, lead, and thrive.
Our mission is to bring awareness to the rich history of HBCUs, showcase why they remain relevant and essential today, and help every Cousin stay connected to the HBCU experience and culture.
Through apparel, curated boxes, scholarships, fundraisers, and collaborations with HBCU entrepreneurs, we’re building a brand that reps the culture and gives back to the community.
The family behind the brand
Visionary
The visionary leading the brand with purpose and passion.
Derreka Shelton
Owner & CEO
Operations
Keeping everything running smoothly behind the scenes.
Pamela Duncan
Director of Fulfillment & Logistics
Cookie McKay
Director of Operations
Virginia Langston
Operations Assistant
Marketing & Engagement
Connecting the culture and amplifying our message.
D'Juan Barnes
Director of Strategic Partnerships & Outreach
Krysten Hood
Partnerships & Outreach Intern
Creative & Digital
Designing, building, and bringing our brand to life online.
Kenisha Reeves
Graphic Designer
J. Fort Branding
Graphic Designer
John Jackson
Graphic Designer
Eric Williams
Web Specialist
bring your vision to life
Whether you're raising funds, launching a campaign, or creating custom apparel, we're ready to help make it happen.
Ready to rep
Your HBCU?
Rep your HBCU, build your portfolio, and receive exclusive products. We're looking for current undergrads and HBCU alums ready to carry the culture forward.