Who do you love? Well, we know by now it is Exclusively HBCU, and guess what, Cousin?

We are back with something epic that you are sure to love, our Quarter 2 Collection! Now I

know you are thinking right now, “Is it worth the hype?” Well, let’s say this it will have you feeling

HELLA Fly.

If you have not guessed by now, we went with the West Coast Theme to bring the Cali Swag to HBCU culture. From the time you see the collection you will see that we have done it POETIC JUSTICE and you will definitely be feeling the CALIFORNIA LOVE.

Now please understand taking on a Coast as legendary as the west was a large undertaking, but we stayed HUMBLE and made sure it brings you right to Crenshaw Blvd. 

 

Now to the Collection:

Our Hella Dope and Degreed Denim jacket is the definite star of the collection. Denim has its origin in Cali so it was only right that we bring that Cali swag. Embroidered and tailored to your HBCU. We pulled inspiration from SoCal staples brands Levis, Stater Bros and Crenshaw. If you’re from SoCal, you’ll definitely recognize the logos. 

You cannot say West Coast without flannel, customized to your school and available in your school colors, we outdid ourselves with this one!

Then there’s our CITY OF ROSES themed crew neck paying homage to the World Famous Rose Bowl Game, also known as the Granddaddy of them All, our HBCU’s produce champions and this is a limited edition that you need in your life.

THE MARATHON CONTINUES with our Crenshaw crew, paying homage to the legendary Nipsey Hussle. Your school or Mascot in the Crenshaw inspired font is sure to turn heads.

The West Coast vibe still inspires the Black Community not just from Hip Hop but the great leaders our past and present. At the end of the day we want this epic collection to make you say after you wear it,  “Today was a good day!”

April 05, 2022 — Chauncy Whaley

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